NEW BALANCE TOKYO DESIGN STUDIO MT10

An editorial photo series for the launch of the New Balance Tokyo Design Studio MT10T.

Shot by Goldie Williams.

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JUNE 2025

NEW BALANCE MADE IN USA 1300JP

A video documentary and photo campaign highlighting the story of the Made in USA 1300JP, which launches once every 5 years. Featuring Hirofumi Kurino, Takayuki Ohashi, Shinichi Kubota, and Raye Wentworth.

Shot in Skowhegan, Maine & Tokyo, Japan.

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MAY 2025

NEW BALANCE GREY DAYS

A global video and photo campaign celebrating New Balance’s annual Grey Day’s holiday featuring Aminé, Tiago Lemos, Andrew Reynolds, Storm Reid, Gabby Thomas, Cameron Brick, and Sainté.

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MAY 2025

NEW BALANCE 740 LAUNCH

A launch campaign for the New Balance 740 including a video teaser, on model lookbook, and product photography for a full season of drops.

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OCTOBER 2024

NEW BALANCE FOR SHOHEI OHTANI 50/50

A video campaign to celebrate Shohei Ohtani’s 50/50 achievement (50 HRs / 50 SBs), a first in MLB history. Produced for broadcast.

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SEPTEMBER 2025