NEW BALANCE GREY DAYS 2026
NOVEMBER 2025


SCOPE:

- Concept & Creative Direction
- Video Production
- Branding & Identity
- Styling


USAGE:

- Global OOH
- Global Social / Web
- Global Retail

DESCRIPTION:

A global video and photo campaign celebrating New Balance’s annual Grey Day’s holiday featuring Aminé, Sydney McGlaughlin, Andrew Reynolds, Patrick Praman, Marvin Harrison Jr, Darius Garland, Justin Henry, and Quincy Wilson.