NEW BALANCE GREY DAYS ‘25
MAY 2025
SCOPE:

- Concept & Creative Direction
- Video & Photo Production
- Branding & Identity
- Styling


USAGE:

- Global Social / Web
- Global Out of Home
- Global Retail
- Global Event

DESCRIPTION:

A global video and photo campaign celebrating New Balance’s annual Grey Day’s holiday featuring Aminé, Tiago Lemos, Andrew Reynolds, Storm Reid, Gabby Thomas, Cameron Brick, and Sainté.




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