NEW BALANCE MADE IN USA 1300JP
MAY 2025
SCOPE:

- Concept & Creative Direction
- Video & Photo Production
- Branding & Identity
- Styling


USAGE:

- Global Social / Web
- Global Retail
- Global Event
DESCRIPTION:

A video documentary and photo campaign highlighting the story of the Made in USA 1300JP, which launches once every 5 years. Featuring Hirofumi Kurino, Takayuki Ohashi, Shinichi Kubota, Raye Wentworth, and Yenny Hsieh.

Shot in Skowhegan, Maine & Tokyo, Japan.




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